Web Color: The Magic And The Marketing

Comprehensive studies have proven that we have only a couple seconds to prove our visitors whether or not it is worth staying on our web site. In the Internet world is extremely easy for a visitor to press the back button to move onto the next web site, perhaps to our competition. We must make good use of this time and color is the first thing that catches our eyes.

First impression is very important!

Notice how the above sentence attracts your eyes to the point it forces you to read it? Almost all visitors will actually read it before seeing anything else on this page. And almost none of them will return to read the first paragraph on the page. Did you? Our purpose at Color Nexus is to teach you how to use the magic power of color to increase the likehood of your success.

Our aim is to train you on how to make best of the million available color choices, how to "catch" your visitors' eye and how to better induce your intended feelings to them. A strong command of color is the single key element of being able to send your message to your readers. Your success depends on it.

It has been established that more than 80% of the first time impression is made on color alone. While writing a good message, finding a niche for your product or providing excellent customer service are all good attributes to making your business blossom, a proper choice of web site colors is crucial. It is perhaps the single key ingredient of making your first time visitors look over your content at all.

No matter of how astounding your services may be, you first have to make your readers feel comfortable within a couple seconds. Or, they will leave.

Color is the first thing they notice and the last thing they miss. If used properly a good web site color scheme can be a mighty instrument.